As I make the rounds conducting hotel sales training, I am afforded the opportunity to peek into how hotel group and event salespeople are using a wide variety of what I collectively call “sales CRMs” — or customer relationship management systems. Having started in the hotel training field in my […]
Relationship
Most executives will tell you that customer relationship management (CRM) systems are essential technology. Many will tell you they are the key mechanism for gaining a deeper understanding of customers, building strong relationships with them, and making data-driven decisions that maximize customer satisfaction and lifetime value. What if I told […]
Partner relationship management (PRM) has simplified the business of managing channel partners by automating and enhancing vendor-partner processes. PRM tools are like CRM systems designed for the complexities of managing channel business partners. With a million or more companies in the global IT channel ecosystem, PRM software aims to help […]