Consumer habits and changes among retailers themselves have reshaped the agency landscape around a new form of commerce media. Sure, the ratio of ecommerce to in-store sales have rationalized since quarantines, when people pushed piles of shopping carts online. But the growth in online grocery orders and investments by retailers […]
Eye
At dinner last week, an attorney from Valparaiso asked what I taught in my 33 years at the Kelley School of Business. “Economics,” I replied. “And,” I continued, “I studied the Indiana economy.” “Does Indiana have an economy?” he asked in all seriousness. I did not have a chance to […]