AdTheorent Uses Machine Learning-Powered Predictive Advertising to Boost Donations and Drive Awareness for American Cancer Society

AdTheorent’s performance-first platform drove a 68% engagement rate and delivered a Return on Ad Spend that exceeded benchmark by 117% NEW YORK, April 14, 2022 /PRNewswire/ — AdTheorent Holding Company,…

TEAM Software Launches TEAM Lite to Help Small Cleaning Businesses Streamline Operations and Drive Growth

“TEAM Software has long been recognized as the leading provider to the cleaning and janitorial industries, and this release will extend its leadership to smaller companies who have been looking…

The wise counsel that can drive public-health research in Kenya

Elizabeth Kimani-Murage had to learn to find time to do all the necessary work.Credit: African Population and Health Research Centre Voices from Africa In the fifth instalment of an eight-part…

How startups drive economic recovery while growing responsibly

Startups are crucial in bringing about societal change as well as driving economic recovery and responsible growth. Ahead of Davos 2022, we asked the CEOs of Global Innovators and Technology…