Guaranteed Rate, a leader in mortgage lending and digital financial services, will continue as the game’s exclusive financial partner, including mortgages, home loans and home buying categories. “Guaranteed Rate is a fintech company focused on teamwork, grit and a winning attitude, and we’re thrilled to partner with college football who embodies […]
Bowl
In brief Coinbase CEO Brian Armstrong tweeted that the company’s Super Bowl ad was created by the crypto exchange. An ad agency CEO claims her firm created the concept. Coinbase CMO Kate Rouch says that a different firm conceptualized the ad, prompting Armstrong to update his Twitter thread. Coinbase’s QR […]
This Coinbase CEO, if you can believe it.Photo: Anthony Harvey/TechCrunch (Getty Images) This year’s Super Bowl champions weren’t the L.A. Rams, the Cincinnati Bengals, or even nostalgic millennial hip-hop fans… they were, sigh, Crypto Bros. It felt like very other commercial during the NFT matchup involved an awkward celebrity trying […]
“No ad agency would have done this ad.” That’s what Coinbase CEO Brian Armstrong said on Twitter when he shared the backstory for how the company’s famous Super Bowl commercial, which pictured a floating QR code and not much else, came to be. Except, it appears that an ad agency […]
The head of an advertising agency called out Coinbase CEO Brian Armstrong after he suggested his company’s popular Super Bowl ad was conceptualized in-house. The ad agency head claimed the idea was actually inspired by her company’s pitch. Coinbase, a cryptocurrency exchange, made headlines earlier this month when it dedicated […]
Text size A six pack of Bud Light. Drew Angerer/Getty Images A beer date in the metaverse? Nah, say crypto enthusiasts. Bud Light’s Super Bowl ad featuring NFT imagery and a band playing music in what looked like the metaverse failed to lift prices of its NFT on Monday. Auction […]