Calvin Lathan is a firm believer in the power of marketing analytics, specifically broadcast and multi-touch attribution. It’s his job, after all, as Director of Data Insight & Intelligence, to take seemingly mundane data and turn it into actionable adjustments that improve marketing performance for audio advertisers. Lathan works out […]
Audio
Industry Research The key players are Cirrus Logic, Qualcomm, Yamaha, Realtek, TI, ADI, On Semi, Maxim, NXP, Dialog, AKM, ESS Technology, Maxim Integrated, Conexant, Forte media, ROHM, Knowles, InvenSense, Goertek, Hosiden, BSE, Bosch, NeoMEMS, MEMSensing, TDK-EPC, Gettop, Semco, 3S, Infineon etc. Top 3 companies occupied about 36% market share. Pune, […]