Additionally, Sinuate Media has acquired real estate in Cannaland™ and will be opening a virtual office where visitors can meet for cannabis-related marketing consultations and trainings that can be applied to…
Tag: Agency
Holland America hires Curiosity as creative agency of record
Holland America, a cruise line with ships that visit nearly 400 ports in 114 countries around the world, has chosen Cincinnati-based Curiosity as its creative agency of record following a…
German carmaker Audi, ad agency M&C Saatchi apologise for copyright infringement in video campaign with Hong Kong’s Andy Lau
Luxury carmaker Audi and London-based advertising agency M&C Saatchi on Sunday apologised for running a video campaign featuring Hong Kong superstar Andy Lau Tak-wah, following accusations of plagiarism that triggered…
Direct-response audio advertising agency uses marketing analytics to pump up client ad performance
Calvin Lathan is a firm believer in the power of marketing analytics, specifically broadcast and multi-touch attribution. It’s his job, after all, as Director of Data Insight & Intelligence, to…