Cactus, KC Truth, Mediahub & More

Revolving Door

This week was one of growth for agencies around the world. From partnerships to expansions to new clients, see who had the biggest wins in the industry this week.

Adgile Media Group

Adgile Media Group, a tech-enabled, out-of-home advertising company, announced its seed round funding of $5 million from some of the consumer brand category’s most influential players, led by Brand Foundry Ventures and including Amity Supply, Finn Capital Partners and Consumer Ventures.

American Advertising Foundation

The AAF’s ADMERICA Annual Conference, exploring the innovations made in the fields of advertising, marketing and communications through the use of social media, creative, digital, new business and mobile advertising, will take place June 2-5 in Nashville. The announcement of the winners of the AAF American Advertising Awards will be made there, as will the announcement of winners of the 2022 National Student Advertising Competition and the presentation of this year’s Barton A. Cummings Gold Medal Award for distinguished service to advertising through volunteer work.

Area 17

Brand and digital product company Area 17 won the “best in websites and mobile sites” award at the 26th Annual Webby Awards. The company was awarded for its work with the U.S. Chamber of Commerce, establishing a digital strategy and product to support its transformation efforts and digital-first approach to serving companies.

Cactus

Denver agency Cactus won a competitive review to continue its 15-year partnership with Colorado Lottery as its agency of record. Building on its past contributions to the brand, Cactus will handle strategy, creative, production and media duties across platforms.

Cheil Worldwide

Cheil Worldwide has signed a strategic investment and business cooperation agreement with EVR Studio, a metaverse company, to strengthen its digital capabilities. Under the agreement, Cheil Worldwide plans to exchange information and technology with EVR, with the goal of constructing a metaverse-based content business model that includes a range of value-added services for its clients, such as AI-powered branded humans, interactive contents, and virtual studios.

Coded Agency

Luxury baby gear brand Nuna Baby has chosen to join global communication company Coded Agency’s client roster. Coded Agency will manage the brand’s public relations, influencer marketing and celebrity partnerships for the U.S. market.

Dept

Multidisciplinary creative studio Dogstudio has joined digital agency Dept. Dogstudio’s team in the U.S., Mexico, Belgium and The Netherlands specializes in user-centric and immersive real-time experiences, 3D platforms and a growing list of Web3 and Metaverse projects.

Gestalt Brand Lab

Luxury artist Johnathan Schultz turned to Gestalt Brand Lab to facilitate a rebrand, with a focus on creating a brand identity that matches his designs. Gestalt led the redesign of his logo and brand guidelines, website, social channels, print advertising and Miami flagship showroom.

KC Truth

Advertising agency KC Truth has added two new clients to its growing roster. Both property management company RowCal and the University of St. Thomas have tapped the agency for its work in media planning, buying, maintenance and monitoring.

Latin2Latin

The L2L society joined forces with Digo Hispanic Media Group to create a bridge between U.S. Hispanic, LATAM and international markets. The partnership aims to provide a publisher-owned and operated platform featuring access to premium content for brands as well as connections to the U.S. Hispanic and international markets.

Mediahub

Lyft chose Mediahub as its U.S. media agency of record. Mediahub will lead media planning, buying, analytics and measurement duties for Lyft in the U.S., while also developing high-value audiences for the brand in partnership with IPG’s data spine Acxiom.

Nomad

Creative editorial and VFX company Nomad has decided to expand its national operations with a new studio in Austin, Texas. With an already-established global presence in New York, Los Angeles, London and Tokyo, this new location enables the agency to gain a create presence in the Southwest market.

Stink Studios

Plum Guide, a curated-travel platform for remarkable holiday homes, has appointed Stink Studios as its strategic and creative partner. Stink Studios’ first brief is to create a platform idea and campaign to raise awareness of the Plum Guide brand and proposition. The first phase of this campaign will break in June.

Whalar

Leading global creator commerce company Whalar has made its first acquisition, acquiring C Talent, a disabled-led, award-winning talent management and consultancy company that represents high-profile deaf and disabled talent. C Talent solely represents high-profile creators, actors, directors, and writers, and works to place deaf and disabled talent into all roles, not just disability-specific roles. C Talent will become a specialized unit under Whalar, concentrating on disability inclusion, accessibility beyond compliance, and helping break societal stigmas and stereotypes. C Talent founder and CEO Keely Cat-Wells will now serve as founder and president of the C Talent unit under Whalar. 

Revolving Door Agency Moves: Cactus, KC Truth, Mediahub & More

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